Greg Hoffman Emotion By Design Creative Leadership Lessons From A Lifetime 2022

Synopsis

<p><b>Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team</b><br> <br> 'The marketing genius between Nike . . . Greg Hoffman has inspired me tremendously' <b>Steven Bartlett</b><br> <br> 'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' <b>Mary Portas</b><br> <br> 'What a book. I couldn't put it down' <b>Chris Evans</b><br> <br> __<br> <br> <b><i>Creativity.</i></b> It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.<br> <br> <b><i>Creativity</i>.</b> It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.<br> <br> <b><i>Creativity.</i></b> It's a skill that can be learnt, just like any other.<br> <br> Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.<br> <b>__</b><br> <br> 'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' <b>Rory Sutherland, Vice-Chairman of Ogilvy and author of <i>Alchemy</i></b><br> <br> 'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' <b>Seth Godin</b><br> <br> 'Will help marketers and creatives connect with their audiences like never before. Highly recommended' <b>Professor Jonah Berger, author of <i>Contagious</i></b><br> <br> 'Brilliant . . . A must-read for any marketer, businessperson or creative' <b>Nir Eyal, author of <i>Hooked</i></b></p>